Blog Post

EIG Bluehost

EIG Bluehost: Are they good or bad?

Category: ,

Table of Contents

EIG BlueHost – (Endurance International Group) Who are they?

EIG BlueHost (Endurance International Group) is the holding company for hosting service providers such as HostGator and BlueHost. In total, the company boasts over eighty brands – most of which are hosting companies.

EIG – Brief History

The company began life initially in 1996 as Bizland in Burlington Massachusett and has since grown to be the largest hosting company in the world. The company acquired BlueHost in 2010 and were themselves acquired by Accel – KR and GS Capital partners the next year. Since then, they’ve become a listed company with at least, One Billion U.S dollars in market capitalization.

Weebly to BlueHost domain transfer

EIG Infamy – Why is it disliked?

The company is publicly listed and is required to cut costs as a result. Inevitably, this cost cutting affects its performance and so, it tends to come under some criticism as a result. 

EIG – Why is it important to know them?

If you’re looking to start an online business, it’s important to understand this holding company because it holds tremendous competitive sway over the web hosting service niche. As a result, it’s able to set pricing in such a way as to leave you no options or alternatives from time to time. 

Also, depending on your interest or the value of digital assets, it might be important to diversify your digital portfolio across a wide variety of hosting providers in such a way that leaves you an option should there be any issues with EIG owned assets.

EIG – What happens when it acquires a hosting service provider?

If the past is any indication, it is certain that the company will continue to expand its services and acquire new hosting companies as they reach a certain scale. Should this be the case, there are certain possibilities to look out for, and guard yourself against. 

  • Customer/technical service depletion
  • Data center changes
  • Staff changes – layoffs mostly
  • Infrastructure overhauls

EIG cycle – Why is this important

This means for the most part that the company has a policy that lets it acquire companies without any formal notifications. This means that even when you switch, you might very well be switching to a company owned by Endurance International Group. While this seems ominous, you can solve the problem by diversifying your digital assets across various platforms such that any issues that occur with an EIG owned service can be mitigated by a non-EIG owned service. 

How to solve this problem

While the Round-robin servers, or other load balancing networks are highly technical and will take some time to complete correctly, they are an option to protect yourself from downtimes, and other possibilities that may occur from using an EIG owned hosting provider. Many hosting companies offer load balancing services at a cost as well. 

Find here, a list of companies that EIG own. 

Find here, a practical guide to load balancing 


While the nature and scope of EIG is not of particular importance to most people who host their services on the platform, it might help to understand the wide-reach and impact that a holding company with this level of influence can have on your day to day experiences. 

In many cases, when companies such as BlueHost are acquired by industry specialists like EIG, resources are shared to cut costs and optimize production efficiencies and these can manifest as lag or latency in service speeds, customer-service lag or even downtime in certain instances. 

To this end, it might be wise to consider load balancing or distribute your digital assets across different hosts to prevent a complete shutdown of your operations and service activities when cross-functional, multi-dimensional problems arise.

If you’re just starting out as a blogger and need a BlueHost plan that caters to all your needs at the best price possible, click here to learn more. 


GetResponse Email

Best Marketing Automation Tools: GetResponse Email

Share on Social Media facebook pinterest linkedin x tumblr reddit email“Personalization- it is not about first or last name. It’s about relevant content.” – Dan Jak.  If you’re selling anything on the internet in 2021, you need email. More specifically GetResponse Email. More than that, you need email automation. Why? Email works at its best

Read More »
GetResponse Account

Getresponse Account Integrations: How To Get The Best Experience?

Share on Social Media facebook pinterest linkedin x tumblr reddit emailImagine a spider that only had a strand of silk to catch its prey, live and raise its offspring on. That’s what software is without integrations. It doesn’t work very well.  Software integrations are often third party services that are built into other web-based services

Read More »
GetResponse Pricing Plan

GetResponse Pricing: Which Is The Best Plan For You?

Share on Social Media facebook pinterest linkedin x tumblr reddit emailIn 2021, getting your getresponse pricing right is critical for business survival. Why is email important in 2021? In 2020, there were a reported 4.7 billion people active on email and with the COVID-19 pandemic and the restrictions on human physical contact, a lot of

Read More »
Email Automation

GetResponse Autoresponder: Why Should You Care?

Share on Social Media facebook pinterest linkedin x tumblr reddit emailIf you’re a seller on the internet, or care about getting your products and services to as many customers as possible, you need an email strategy that rocks to succeed.  Among other things, autoresponders make email marketing a possibility because they allow you (the business)

Read More »
Email Marketing Tools

Getresponse vs. Aweber: Which Is The Better Email Marketing Tool?

Share on Social Media facebook pinterest linkedin x tumblr reddit emailFinding the perfect email marketing tool for your brand can be tricky especially when you’re just starting out. Like my friend Mike, it’s entirely possible you’re leaving tons of money on the table if you haven’t got a solid email marketing strategy.   However, if you’re

Read More »
Getresponse v MailChimp

Email Automation: Is GetResponse Better?

Share on Social Media facebook pinterest linkedin x tumblr reddit emailIn this age of e-commerce, getting a reliable email automation ( e.g. getresponse, MailChimp etc.) client is key to success. With a reported 3.9 billion registered email users in 2019 alone, email automation is an important part of the modern sales pipeline and one you

Read More »
Scroll to Top